It’s a time old problem of quality, price and speed… many of us will set our stall out to try and achieve a 5* service at a 3* price, but with costs increasing, is it really possible?
You have to be competitive.. yes, but do we need to price match or even worst undercut your competition to win business? Consider buying the same item from a budget store, then from a high end store, would you expect to pay the same price? Now look at your mobile phone…. is it the cheapest budget £10 phone? Or is it a smart phone…
The facts are that we don’t buy on cost alone…. we buy when we see value and that value is a perception your clients have of your product or service and how it’s going to help meet their individual needs.
Now individual needs vary enormously, when buying a car, you may want a sports car, but when you have a family… regardless of how we try and justify it to ourselves, the kids do need space and yes you will have to settle for a people carrier.. (for now…!)
So considering now clients generally buy on value and need… price really only forms the last part of any buying process.. in fact we would suggest the last part of the process…. this would suggest then that the key to converstion of leads to sales isn’t price, its is ensuring that clients understand the value you deliver and they understand how you can satisfy thier need. Now with many years of experience.. the best way to find out is to ask them, however this has to be done in the right way mostly because your clients won’t just tell you!
If you would like to increase your sales conversion and your price for either a service or a product, we would be happy to work with you.
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